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3991 posts on coaching, AI, and building in public. A record of the thinking, not a highlight reel.

3991 tweets

Kevin Middleton
Kevin Middleton@coach_kevin_m

🧵 In response to some fans of other teams dismissing Arbroaths season, here's a thread breaking down my take on why it is *the* Scottish Football fairytale. Dick Campbell, with his staff, was appointed 6 years ago this week. Arbroath wer…

2022-03-111684
Kevin Middleton
Kevin Middleton@coach_kevin_m

“Everything that goes on in a match, you can do in a rondo” - Barcelona and Ajax legend Johan Cruyff. Everyone has their favourite rondo, the image contains some of mine. Each is aligned to a principle/area of the game What are your favo…

2024-11-25743
Kevin Middleton
Kevin Middleton@coach_kevin_m

Rondos! Everyone has their favourites, the image contains some of mine. Each is aligned to a principle/area of the game. What are your favourite Rondos? Feel free to share below. https://t.co/qhr2zoxhbk

2024-08-13703
Kevin Middleton
Kevin Middleton@coach_kevin_m

I cannot remember where I got these images, but even though I don't own them, I reference them all the time when coaching. These are the coaching points you can provide players when in the following situations: 1v1 2v1 2v2 3v2 Hope it…

2024-07-08689
Kevin Middleton
Kevin Middleton@coach_kevin_m

I am a huge fan of using mini goals in training. Here are 8 variations of using 4 goals that work on different principles of the game. Comment or DM for a PDF version https://t.co/yV4NqxUm3G

2024-12-06681
Kevin Middleton
Kevin Middleton@coach_kevin_m

I built something. FootballGPT! Not generic AI guessing at football. Actual coaching intelligence. Free to use. If you want early access, then just comment "FootballGPT", and I'll send you the link ⚽ (Must be following me to get a DM)…

2025-12-14636
Kevin Middleton
Kevin Middleton@coach_kevin_m

During a recent conversation with one of my players, we started talking about the different kinds of players/personalities that make up an ideal midfield 3 or 4. During that conversation, I remembered this graphic that Micheal Beale crea…

2024-07-22501
Kevin Middleton
Kevin Middleton@coach_kevin_m

I've just launched https://t.co/g49t3mPCFF. As far as I know, it's the world's first dedicated marketplace for football AI tools. Skills, MCPs, and APIs. All in one place. 15 tools live today. Open to any developer who wants to list the…

2026-05-08471
Kevin Middleton
Kevin Middleton@coach_kevin_m

I've coached a long time, but it took me a long time to realise this. Players who understand WHY execute better than those who just copy. Don't just show the movement. Explain the mechanics. Connect it to game situations. Make it relev…

2025-09-11433
Kevin Middleton
Kevin Middleton@coach_kevin_m

What is Ball Mastery? For me, it's building a relationship with the ball, touching it with all parts of both feet, mastering it, and being able to manipulate it to escape pressure & outplay your opponent. #SundayShare @SundayShare10…

2024-08-11433
Kevin Middleton
Kevin Middleton@coach_kevin_m

Unopposed finishing drills allow players to focus on technique and building confidence. Especially when practising different types of finishes. Here are 8 of them in a handy one-pager. PDF version available on my Online Community (free t…

2025-02-02426
Kevin Middleton
Kevin Middleton@coach_kevin_m

I am a huge fan of finishing exercises that replicate the game: - In & around the box finishes in 1 or 2 touch - Finishing crosses - Second phase 'scrappy' finishes in and around the 6 yard box PDF version of the graphic via my online…

2025-03-21422
Kevin Middleton
Kevin Middleton@coach_kevin_m

The 5-12 age range is called the "Golden Years" for a reason. Miss this window, and you could be playing catch-up forever. Ball mastery can really help with this. https://t.co/kSgBhQ1vXk https://t.co/I3XDJEg34C

2025-12-29411
Kevin Middleton
Kevin Middleton@coach_kevin_m

Unopposed finishing drills allow players to focus on technique and building confidence. Especially when practicing different types of finishes. Here are 8 of them in a handy one-pager. PDF version available on my Online Community (free t…

2025-01-17407
Kevin Middleton
Kevin Middleton@coach_kevin_m

Most coaches can set up a 2v2 exercise. But when it comes to coaching the technique behind winning small-sided play? They can explain WHAT a player should do, but many struggle to explain HOW it should be done in teachable technical detai…

2025-07-06368
Kevin Middleton
Kevin Middleton@coach_kevin_m

1v1 training sessions! 15 of them ready to use, for free. 1v1s from the front, behind, to the side... Everything you need for 1v1 sessions at all ages and stages. Like this post and leave a comment "1v1", and I'll DM you the PDF. https…

2025-12-31366
Kevin Middleton
Kevin Middleton@coach_kevin_m

My #SundayShare today is my absolute all-time favourite small group conditioning exercise. Everyone loves the challenge, from grassroots players to pros. @SundayShare10 https://t.co/eQpCR1k1tW

2024-10-13355
Kevin Middleton
Kevin Middleton@coach_kevin_m

60 minutes before kickoff. Players arriving. You need them ready. Here's what some coaches miss: the warmup isn't preparation for the game, it's the first 15 minutes of the game. Random jogging and static stretching create static players…

2025-06-24337
Kevin Middleton
Kevin Middleton@coach_kevin_m

First saw this exercise being used in the Wolves Academy Useful as a technical exercise or to reintroduce players who are recovering from injury to ball work. I've used it at every level and it is always fun and competitive https://t.co/f…

2024-08-22334
Kevin Middleton
Kevin Middleton@coach_kevin_m

Conquering Pre-Season Pre-season isn’t about doing more. It’s about starting right. Before the tactics, before the drills, there’s a chance to set the tone. To build trust. To create clarity. This cheatsheet isn’t a plan, it’s a compass…

2025-06-22333
Kevin Middleton
Kevin Middleton@coach_kevin_m

Test your tactical understanding... You are doing performance analysis for the white team, and the manager has asked you to analyse this passage of play to identify why a dangerous free kick was conceded. What information are you telling…

2025-08-08330
Kevin Middleton
Kevin Middleton@coach_kevin_m

Youth coaches! You just watched a brilliant tactical breakdown of an elite team. 15 minutes of detailed analysis. Beautiful graphics. Everything makes sense. But you have no idea how to actually teach this. Let me explain the gap... 🧵…

2025-11-06327
Kevin Middleton
Kevin Middleton@coach_kevin_m

Last weekend you watched your team play. You saw them lose the ball 23 times. You saw your striker missed three clear chances. You observed that the pressing wasn't coordinated. You review the footage afterwards But are you analysing…

2025-08-27327
Kevin Middleton
Kevin Middleton@coach_kevin_m

Rondos aren't just for warm-up 🔁 These 8 variations build decision-making, pressure play, and reaction speed. https://t.co/OjkvTyiRAv

2025-05-10319